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Potentia is an entrepreneurially-led and positively disruptive HR & change consultancy.

People. Purpose. Passion. Performance.
Potential unlocked.

What We Do

Potentia, we know that every company and every situation is different, which is why our services are truly tailored to meet your goals. We take time to understand you as a human, you as a leader and the potential of your organisation and then design, deliver and embed impactful and sustainable solutions.

Enable Organisation Design & Effectiveness

Working with your senior leaders, Potentia can help optimise your organisation effectiveness. Whether you are looking to enable growth, pivot the focus of your teams, drive performance or take cost out, we excel at linking your strategy goals to tangible and practical changes to your organisation. We can help facilitate business or functional transformation with a relentless focus on candid, people-centric change.

Build Purpose-Led Cultures

Creating iconic cultures that attract and retain the best has become a business imperative. Aligning individual, team and enterprise-wide goals to a clear and compelling purpose can help unlock potential. We can help engage, inspire and your colleagues to be their unique and brilliant best.

Speak at Conferences and Events

James is a motivating and engaging speaker. Drawing on nearly 30 years of experience in people and change leadership, he provides candid insights as a guest speaker on podcasts, conferences, roundtables and other events. He has been a regular judge at the Business Culture Awards.

Unlock Leadership Potential

Whether it is coaching senior leaders or helping Executive teams understand and develop their effectiveness, whether it is developing an operating rhythm, facilitating an off-site or helping leaders communicate with clarity, empathy and conviction, Potentia can help unlock the potential of your people leaders to be authentic and effective.

Lead HR Functional Change

Whether you need an extra pair of hands on an interim or project-based assignment, or whether you need to review the capacity, capability and set-up of your function, or whether you need to make your processes more principle based, we are here to help review and optimise your People function.

Provide Thought Leadership

Please click here to listen to some of James’ podcasts including on culture change, sustainability and talent management, or read his articles.

Providing Insight
& Thought Leadership

James has appeared on podcasts talking about purpose, talent, sustainability and performance management and has been a regular judge for the Business Culture Awards. He has been a guest speaker at numerous conferences and events including:

  • Insurance Innovators Summit
  • HR Excellence Conference
  • Digital Innovation EU Summit
  • Evanta CHRO Conference
  • Critical Eye CHRO Retreat
  • Insurance Skills Summit
  • Future of Work Exchange
  • Corporate Research Forum

People | Purpose

Passion | Performance

Passion | Performance


A high impact record in a range of sectors in organisations of various scales and with different operating models, including regulated financial services and technology firms and start-ups, owner-managed companies, global FTSE businesses and high growth entrepreneurial, private-equity backed businesses.